WORLD ON POINTS

World on Points is a travel brand that was created for an American Travel Blogger

The blog talks about destinations across the world and savvy ways of experiencing them using points and miles, if you are travelling from the United States.

The project consisted of Brand Identity design, Web design and Social Media Strategy.

We used a fun illustrative style for the Identity to appeal to the target demographic of young adventurous families. For the web experience we chose to offset this with a clean minimal layout for easy navigation and sleek UI design.