——— Social Media Kickstart Workshop

Build a social media system your team can actually run

Posting randomly and hoping something works is not a strategy.

The Social Media Kickstart is designed for businesses that are ready to launch their social media properly, create structure around their content, and build a repeatable system they can manage in house.

Whether you are starting from scratch or trying to bring order to inconsistent posting, this package gives your team the clarity, confidence, tools, and plan to move forward with purpose.

A one-day workshop to turn scattered social posting into a clear, repeatable content system your team can run in-house.

Everything your team needs to stop guessing and start running social media with structure.


Who this is for:

This package is ideal for:

Businesses launching their socials properly
Teams that want to manage social media internally
Founders who need clarity before scaling their content
Businesses that have been posting inconsistently and need a system
Teams that want practical guidance, not vague marketing theory


What is included

Brand and Social Audit


Before the workshop, you will complete a short form and join a 60-minute pre-call so we can understand your business, your current social presence and your priorities.

Before we build the plan, we review where you are now.

This includes:

  • Understanding of your brand and business

  • Brand consistency check

  • Profile and channel readiness

  • Bio, CTA, links, highlights and keyword review

  • Visual identity, tone and credibility review

  • Offer clarity check

  • Competitor scan and positioning gaps

  • Priority fixes and first 30 days action list

One Day Team Coaching Workshop

Your team will be guided through a practical social media planning session designed to help you build a system you can repeat.

  • Articulate your core message

  • Define your audience

  • Define your content pillars

  • Build a realistic posting rhythm

  • Create a workflow from planning to posting

  • Set clear team roles and responsibilities

  • Build your next 30-day content plan

  • Recommend basic tools and software

  • Train your team on DM handling and escalation rules

What you walk away with

By the end of the Social Media Kickstart, you will have:

  • An audit scorecard

  • Priority recommendations

  • Clear content pillars

  • Simple content rules

  • A 30 day content calendar starter template

  • A repeatable monthly workflow

  • A stronger, clearer social media presence

  • Your team knowing what to post, when to post, and why

The outcome

You leave with a complete in house social media system.

That means optimised profiles, clear content pillars, a practical posting plan, a repeatable workflow, and your in-house team that’s ready to manage social media with more confidence and less guesswork.


Before you book

To get the most out of this package, you will need:

  • A real business offer, even if it is early

  • A clear service or product list

  • A nominated internal owner who will run the process

  • A willingness to implement the plan after the session

This package works best when your team is ready to take action.

Ready to build your social media system?

Stop guessing what to post and start building a content process your team can actually use.


Who you will be working with

ISAAC = SUCHI

Suchita is the creator behind the craft. With 20 years of experience in the creative field, a background in film and design, and hands-on experience in social media since 2010, she brings a refined eye for brand identity, visual storytelling and content creation.

As the resident creator of all things Thomas Isaac, Suchita helps shape brands with precision, warmth and finesse. In the Social Media Kickstart, she brings practical guidance on content ideas, visual consistency, brand tone and how to make your social presence feel polished, intentional and true to your business.

THOMAS = SAM

Sam is the strategist behind the process. For more than two decades, he has built, led and managed ventures across education, professional audio, media and the creative industries. He brings a strong mix of business strategy and audience insight, with a sharp understanding of how people think, pay attention and engage.

In the Social Media Kickstart, Sam helps businesses find clarity around their offer, positioning, message and content direction, so the team is not just posting more, but posting with purpose.

What our clients had to say:

I'm "Speechless" - which is astounding for an experienced salesperson but after meeting with Sam & Suchi from Thomas Isaac (THIS Group), they were able to change my view about social media content and point me in the right direction.
From the moment I met them, their combined experience shone through. Their Social Media kickstarter program was just what I needed.
Structure - Process - Confidence Building - Tips & Tricks.
I highly recommend THIS Group for any business looking for a genuine provider in this ever-growing field.

ADRIAN HENRY, BUSINESS GROWER

Have been working with THIS Group for the past few months and couldn't be happier. The professionalism, reliability and high level of delivery in every aspect of our marketing has been nothing short of outstanding.
Having worked with "agencies" before I had some trepidation but I can honestly say, without a doubt, that having Sam, Suchita and their team involved in our business was the right move and one I am excited to continue to see the fruits for many years to come.

LEE WISNIEWSKI, FIDGET FINANCE


  • 1. Payment and commencement

    The Social Media Kickstart will commence once the agreed payment has been received.

    All advance payments and package payments are non-refundable. Payment secures the booking, preparation time, audit work, workshop delivery and related project resources.

    2. Scope of work

    This package includes the services outlined in the Social Media Kickstart offer, including the brand and social audit, pre-work, one-day team coaching workshop, content pillar development, workflow guidance, basic tool recommendations and 30-day content planning support.

    Any work outside this agreed scope may be quoted and charged separately.

    3. External services and third party costs

    Any external services or third party costs required for the project are not included unless expressly stated.

    This may include, but is not limited to, photography, videography, copywriting beyond the agreed scope, printing, paid software, subscriptions, advertising spend, stock imagery, fonts, licensed assets, domain costs, website hosting or other third party services.

    These costs will only be incurred with the Client’s prior approval.

    4. Client materials and information

    The Client agrees to provide all required business information, social media access, brand materials, content examples, service or product details, approvals and feedback within the agreed timeframes.

    Delays in receiving these materials may affect the project timeline, workshop preparation and final deliverables.

    5. Client attendance and participation

    The Social Media Kickstart is a collaborative package. The Client agrees to nominate an internal owner who will participate in the process and be responsible for implementation after the workshop.

    The value of the package depends on the Client’s participation, preparation and willingness to implement the agreed system.

    6. Workshop bookings and rescheduling

    Workshop dates are confirmed once payment has been received and the date has been agreed by both parties.

    If the Client needs to reschedule, they must provide at least 5 business days’ written notice. Rescheduling is subject to availability.

    If the Client cancels or postpones the workshop with less than 5 business days’ notice, the Agency reserves the right to charge a rescheduling fee or retain the booking payment.

    7. Project pause

    If the project is paused by the Client for more than 10 business days, the Agency reserves the right to invoice for work completed up to that point.

    If the pause extends beyond 30 days, the project may be treated as closed. Any recommencement may require a revised timeline, updated fees or a new agreement.

    8. Revisions and feedback

    This package does not include refinements to the agreed deliverables, including the audit recommendations, content pillars and 30-day content plan.

    It does not include ongoing social media management, unlimited revisions, full brand identity development, website design, campaign execution or content production unless expressly stated.

    Additional revisions or work beyond the agreed scope may be quoted and charged separately.

    9. Deliverables and release of work

    Final deliverables will be provided once all outstanding invoices relating to the project have been paid in full.

    Review files, preview documents or draft materials may be shared during the project for feedback and approval purposes.

    Source files, editable design files, raw working files and internal planning documents are not included unless expressly stated in the proposal.

    10. Third party materials

    Any third party materials used in the project, including stock imagery, fonts, licensed templates, software, plugins or externally sourced assets, remain subject to the terms and licences of their respective owners or providers.

    The Agency does not claim ownership of third party materials unless expressly stated.

    11. Implementation and outcomes

    The Agency will provide strategic guidance, recommendations, templates, content planning support and a practical social media system.

    The Client is responsible for implementation, posting, ongoing content creation, community management, engagement and performance monitoring unless otherwise agreed.

    The Agency does not guarantee specific business results, follower growth, engagement rates, leads, sales or revenue outcomes.

    12. Agency credit and portfolio use

    The Agency reserves the right to include reasonable credit where appropriate and to feature the completed work, project description, visuals or outcomes in its portfolio, website, presentations, proposals and marketing communications.

    Confidential or sensitive Client information will not be shared without permission.

    13. Indemnity

    Each party is responsible for its own acts, omissions, materials and representations supplied in connection with the project.

    Each party agrees to indemnify the other against any third party claim, loss or liability arising from its own breach of this agreement, misuse of project materials or infringement of third party rights.

    14. Force majeure

    Neither party will be liable for any delay or failure to perform its obligations where such delay or failure arises from circumstances beyond its reasonable control.

    This may include natural events, illness, government restrictions, outages, technical failures or other unforeseen disruptions.

    In such circumstances, both parties will work together in good faith to adjust the timeline as reasonably required.

    15. Termination

    Either party may end the project by giving written notice.

    All payments made up to the date of termination, including advance payments, remain non-refundable.

    The Client will be required to pay for all work completed up to the date of termination. Any completed and approved work may be released at the Agency’s discretion once outstanding payments have been settled.

    Any unused concepts, draft work, planning materials or unapproved work will remain the property of the Agency.

    • The primary points of contact within THIS Group will be Sam Thomas and Suchita Isaac.

    • Our working hours are between 9 am and 5 pm AEDT, Monday to Friday.

    • Please feel free to contact us via email at any time during the week.

    • We will be available for meetings online and extended phone conversations on Tuesdays, Thursdays and Fridays

    • We require a 48 hours’ notice to accommodate any additional meetings.